MARTINKOVÁ, Nela. Elections without words. Balkanistic Forum. 2015, Neuveden, No 2, p. 328-334. ISSN 1310-3970.
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Basic information
Original name Elections without words
Authors MARTINKOVÁ, Nela (203 Czech Republic, guarantor, belonging to the institution).
Edition Balkanistic Forum, 2015, 1310-3970.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 60200 6.2 Languages and Literature
Country of publisher Bulgaria
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14210/15:00086456
Organization unit Faculty of Arts
Keywords in English election campaign; billboard; Bulgaria; language
Tags RIV - zkontrolováno, rivok
Changed by Changed by: Mgr. Vendula Hromádková, učo 108933. Changed: 10/3/2016 17:39.
Abstract
During the election campaigns politicians apply a lot of different language strategies used in political marketing. One of the types of election propaganda – billboards – enables them to express political opinion and aim mostly without words. My effort is to show how Bulgarian politicians used these methods during the election campaign in 2013, compare them with Czech billboards from 2013 and decode their meaning.
Links
MUNI/A/0790/2013, interní kód MUName: Současné trendy ve výzkumu slovanských literatur, jazyků a kultur (Acronym: SLAV2014)
Investor: Masaryk University, Category A
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