Detailed Information on Publication Record
2015
Elections without words
MARTINKOVÁ, NelaBasic information
Original name
Elections without words
Authors
MARTINKOVÁ, Nela (203 Czech Republic, guarantor, belonging to the institution)
Edition
Balkanistic Forum, 2015, 1310-3970
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
60200 6.2 Languages and Literature
Country of publisher
Bulgaria
Confidentiality degree
není předmětem státního či obchodního tajemství
RIV identification code
RIV/00216224:14210/15:00086456
Organization unit
Faculty of Arts
Keywords in English
election campaign; billboard; Bulgaria; language
Tags
Změněno: 10/3/2016 17:39, Mgr. Vendula Hromádková
Abstract
V originále
During the election campaigns politicians apply a lot of different language strategies used in political marketing. One of the types of election propaganda – billboards – enables them to express political opinion and aim mostly without words. My effort is to show how Bulgarian politicians used these methods during the election campaign in 2013, compare them with Czech billboards from 2013 and decode their meaning.
Links
| MUNI/A/0790/2013, interní kód MU |
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