Detailed Information on Publication Record
2015
Nákupné centrá v Bratislave a atribúty ovplyvňujúce preferencie spotrebiteľov
KRIŽAN, František, Kristína BILKOVÁ, Pavol KITA, Josef KUNC, Peter BARLÍK et. al.Basic information
Original name
Nákupné centrá v Bratislave a atribúty ovplyvňujúce preferencie spotrebiteľov
Name (in English)
Shopping centres in Bratislava and attributes affecting consumer´s preferences
Authors
KRIŽAN, František (703 Slovakia, guarantor), Kristína BILKOVÁ (703 Slovakia), Pavol KITA (703 Slovakia), Josef KUNC (203 Czech Republic, belonging to the institution) and Peter BARLÍK (703 Slovakia)
Edition
Geografický časopis, Bratislava, Slovenská akadémia vied, 2015, 0016-7193
Other information
Language
Slovak
Type of outcome
Článek v odborném periodiku
Field of Study
Earth magnetism, geodesy, geography
Country of publisher
Slovakia
Confidentiality degree
není předmětem státního či obchodního tajemství
RIV identification code
RIV/00216224:14560/15:00086457
Organization unit
Faculty of Economics and Administration
Keywords (in Czech)
městský maloobchod; nákupní centra; preference spotřebitelů; Bratislava
Keywords in English
urban retail; shopping centres; consumer preferences; Bratislava
Tags
International impact, Reviewed
Změněno: 11/2/2016 17:08, doc. RNDr. Josef Kunc, Ph.D.
V originále
Cieľom príspevku je zhodnotenie nákupných preferencií spotrebiteľov v kontexte hlavných atribútov nákupných centier na území mesta Bratislava. Snahou autorov príspevku je analýza správania spotrebiteľov v Bratislave a ich percepcie nákupných centier v priestorových súvislostiach. Pozornosť je taktiež zameraná na vyhodnotenie relatívnej dôležitosti atribútov najviac preferovaných nákupných centier v Bratislave.
In English
Shopping centres represent a new form of the contemporary retailing with a significantly impact on the urban spatial pattern as well as the shopping behaviour of consumer. The paper is focused on an analysis of spatial patterns of consumers behaviour and preferences in Bratislava recent shopping centres. The relevance of selected attributes of the most preferred shopping centres has been assessed too. The analysis and assessment were based on an extensive questionnaire survey with Bratislava residents (N = 11,389). On the mesoregional level (Bratislava city districts), the preference analysis revealed three key factors leading to the preference for a particular shopping centre: retail brands (marketing/tenant mix), accessibility and environment. On the microregional level (individual city districts, residence and shopping realized in the same neighbourhood), a routine or habit of shopping in a particular place has become important, too. Loyalty towards individual shopping centres seems to be of little importance on both regional levels. The outcomes of the study may be useful in marketing analyses and strategies of individual shopping centres but also in planning and research activities (decision-makers, scientific research, etc.) focused on future trends in the urban retailing environment.
Links
| MUNI/A/0943/2015, interní kód MU |
|