KAŠPAROVÁ, Klára. Cvičebnice do předmětu Marketing 2 (Workbook). Online. 1st ed. Brno: Masarykova univerzita, 2015.
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Basic information
Original name Cvičebnice do předmětu Marketing 2
Name in Czech Cvičebnice do předmětu Marketing 2
Name (in English) Workbook
Authors KAŠPAROVÁ, Klára.
Edition 1. vyd. Brno, 2015.
Publisher Masarykova univerzita
Other information
Type of outcome Teaching aids, texts (including individual chapters in textbooks)
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization unit Faculty of Economics and Administration
Keywords (in Czech) komunikační modely; vize; mise; značka; komunikační plán; direct marketing; public relations; reklama
Keywords in English communications models; vision; mission; brand; communication plan; direct marketing; public relations; advertising
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Changed by Changed by: Ing. Klára Kašparová, Ph.D., učo 16090. Changed: 9/2/2016 18:02.
Abstract
Cvičebnice posiluje, rozvíjí a prohlubuje látku probíranou v rámci předmětu Marketing 2 (Marketingová komunikace).
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