The Global and Transitive in Local Media: Towards a New Theoretical Framework.

WASCHKOVÁ CÍSAŘOVÁ, Lenka. The Global and Transitive in Local Media: Towards a New Theoretical Framework. (The Global and Transitive in Local Media: Towards a New Theoretical Framework). In Ilona Biernacka-Ligieza. Media and Globalization. Different Cultures, Societies, Political Systems. Lublin, Poland: Marie Curie-Sklodowska University Press, 2015, p. 135-150. Media. ISBN 978-83-7784-701-5.

Basic information

• Original name: The Global and Transitive in Local Media: Towards a New Theoretical Framework.
• Authors: WASCHKOVÁ CÍSAŘOVÁ, Lenka (203 Czech Republic, guarantor, belonging to the institution).
• Edition: Lublin, Poland, Media and Globalization. Different Cultures, Societies, Political Systems, p. 135-150, 16 pp. Media, 2015.
• Publisher: Marie Curie-Sklodowska University Press

Other information

• Original language: English
• Type of outcome: Chapter(s) of a specialized book
• Field of Study: Literature, mass media, audio-visual activities
• Country of publisher: Poland
• Confidentiality degree: is not subject to a state or trade secret
• Publication form: printed version "print"
• RIV identification code: RIV/00216224:14230/15:00086601
• Organization unit: Faculty of Social Studies
• ISBN: 978-83-7784-701-5
• Keywords in English: glocalization; localization; delocalization; hyperlocalization; local media

Abstract

Much has been written about glocalization/globalization and commercialization in relation to local media. It also seems to be generally accepted that media systems are path dependent [Hallin, Mancini 2005], i.e. you can’t understand the specifics of a media system (and local media within it) without taking into account the history of its development. However, studies on media systems as such and on local media in particular tend to explore these frameworks within a Western (dominantly Anglo-American) perspective. A complex picture begins to emerge very quickly, the media system and its logic with its particular historical development under specific socio-economic circumstances combines with the influences of glocalization/globalization and/or localization/delocalization (or indeed hyperlocalization). Localization and/or delocalization can be seen as consequences of the commercialization of the media system that occurs globally in free market economies but plays out in line with historical and societal developments. Hyperlocalization can be understood as the most recent concept, which attempts to fill some gaps in the previous ones. There are parallels and meeting points among the different concepts but there are not many attempts to interlink them and possibly build a theoretical model for understanding developments in local media and what is missing completely is a model that would take into account the various forces affecting media systems in transition from a communist to a free market economy and a democratic political system. So what would such a model look like – particularly in transitive media systems? This is the core question addressed in this chapter and although the chapter is largely theoretical, it tests the proposed theoretical model on the case of Czech local media.

Links

• EE2.3.20.0184, research and development project: Name: Vytvoření interdisciplinárního týmu v oblasti výzkumu internetu a nových médií