| KOTLER, Philip and Kevin Lane KELLER. Marketing management. 15 global edition. Boston: Pearson. 714, 14. ISBN 9781292092621. 2016. |
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| Basic information | |
|---|---|
| Original name | Marketing management |
| Authors | KOTLER, Philip and Kevin Lane KELLER. |
| Edition | 15 global edition. Boston, 714, 14, 2016. |
| Publisher | Pearson |
| Other information | |
|---|---|
| ISBN | 9781292092621 |
| Changed by | The record has been imported from the library system. Changed: 8/8/2022 15:00. |