KRAJINA, Anida and Dušan MLADENOVIĆ. Using Tremendous Impact of Social Media to Utilize Marketing Potential. Online. In Ludmila Cabyova and Dana Petranova. MARKETING IDENTITY 2015: Digital Life. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia, 2015, p. 129-137. ISBN 978-80-8105-779-3.
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Basic information
Original name Using Tremendous Impact of Social Media to Utilize Marketing Potential
Authors KRAJINA, Anida (70 Bosnia and Herzegovina, guarantor, belonging to the institution) and Dušan MLADENOVIĆ (688 Serbia, belonging to the institution).
Edition Trnava, MARKETING IDENTITY 2015: Digital Life, p. 129-137, 9 pp. 2015.
Publisher Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
RIV identification code RIV/00216224:14560/15:00087150
Organization unit Faculty of Economics and Administration
ISBN 978-80-8105-779-3
ISSN 1339-5726
UT WoS 000380527500011
Keywords in English Awareness. Online marketing. Social media. Target market. Viral channels
Tags International impact
Changed by Changed by: Ing. Anida Krajina, Ph.D., učo 417710. Changed: 6/9/2016 10:14.
Abstract
Nowadays it might be quite difficult to imagine the web page that exists solely without the direct or indirect link to Facebook, LinkedIn, Twitter or some other social network. One of the most important tasks on companys schedule in 21st century is the viral presence, which mostly means the presence on social networks. This is applicable only for companies that want to be successful on the market. How is that influencing marketing campaigns? How much companies actually need to be active to increase the visits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for some time already. In order to reach the target market and answer the research question as accurate as possible, authors have taken their blog as a case study and the platform to run the experiment. Reason behind is the easiness of information accessibility and the control over the frequencies of updates. The blog M- Factor is the online platform brought up by the authors in order to track and present marketing stories from the Eastern Europe, more precisely the portion of Balkans countries.
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