Other formats:
BibTeX
LaTeX
RIS
@inproceedings{1341072,
author = {Krajina, Anida},
address = {Hradec Kralove},
booktitle = {Hradec Králové, International Conference Hradec Economic Days 201 5 Economic Development and Management of Regions Hradec Králové, 3 – 4 February 201 5 Peer - Reviewed Conference Proceedings},
editor = {Pavel Jedlička},
keywords = {brain- behavior- neuromarketing- consumers- merchandising},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Hradec Kralove},
isbn = {978-80-7435-549-3},
pages = {315-321},
publisher = {Gaudeamus},
title = {Applying consumer neuroscience to merchandising practices},
url = {http://fim2.uhk.cz/hed/images/KOMPLET_1_AG.pdf},
year = {2015}
}
TY - JOUR
ID - 1341072
AU - Krajina, Anida
PY - 2015
TI - Applying consumer neuroscience to merchandising practices
PB - Gaudeamus
CY - Hradec Kralove
SN - 9788074355493
KW - brain- behavior- neuromarketing- consumers- merchandising
UR - http://fim2.uhk.cz/hed/images/KOMPLET_1_AG.pdf
N2 - Talking about marketing today is a great challenge. It is much more than philosophy, technique, tool or discipline. For decades, marketing scholars and experts have been trying to reach the audience in the best manner possible and to tap into the mind of the consumers worldwide.This paper introduces findings from the field research on consumer behavior in stores. Moreover, it provides the analysis of the behavior through brain science prism and gives an overview of how the in-store practice can be enhanced by findings from neuroscience.
ER -
KRAJINA, Anida. Applying consumer neuroscience to merchandising practices. Online. In Pavel Jedlička. \textit{Hradec Králové, International Conference Hradec Economic Days 201 5 Economic Development and Management of Regions Hradec Králové, 3 – 4 February 201 5 Peer - Reviewed Conference Proceedings}. Hradec Kralove: Gaudeamus, 2015, p.~315-321. ISBN~978-80-7435-549-3.
|
