J 2016

Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics

KUNC, Josef, František KRIŽAN, Kristína BILKOVÁ, Peter BARLÍK, Jaroslav MARYÁŠ et. al.

Basic information

Original name

Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics

Authors

KUNC, Josef (203 Czech Republic, guarantor, belonging to the institution), František KRIŽAN (703 Slovakia), Kristína BILKOVÁ (703 Slovakia), Peter BARLÍK (703 Slovakia) and Jaroslav MARYÁŠ (203 Czech Republic, belonging to the institution)

Edition

Moravian Geographical Reports, AV ČR, Institute of Geonics, Czech Academy of Sciences, 2016, 1210-8812

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

Earth magnetism, geodesy, geography

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Impact factor

Impact factor: 2.149

RIV identification code

RIV/00216224:14560/16:00089644

Organization unit

Faculty of Economics and Administration

UT WoS

000373436400003

Keywords in English

shopping centres; attractiveness; similarities and differences; Czech Republic; Slovak Republic

Tags

International impact, Reviewed
Změněno: 28/7/2017 17:51, RNDr. Jaroslav Maryáš, CSc.

Abstract

V originále

The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had experienced seventy years of development within a single state. The methodological basis for measuring the attractiveness of 130 shopping centres is an evaluation of the factors that can be described as objective (exogenous and endogenous) and subjective (in vivo and in vitro approach). An aggregate indicator of the overall attractiveness of each shopping centre was computed as a combination of the sub-variables. Based on previous international studies, the factors (variables influencing attractiveness) that are typical for shopping malls anywhere in the world, as well as for the original specific information for the Czech-Slovak retail environment, enable a generalization of the results at least to the East Central European level, and to carry out a comparison with any other market environment.

Links

MUNI/A/0943/2015, interní kód MU
Name: Nákupní centra a nákupní zvyklosti teenagerů: modelový příklad města Brna
Investor: Masaryk University, Category A