J 2016

Diskriminace a rizikové spotřební jednání seniorů: vybrané aspekty v kulturní perspektivě

VYHLÍDAL, Jiří and Lucie GALČANOVÁ

Basic information

Original name

Diskriminace a rizikové spotřební jednání seniorů: vybrané aspekty v kulturní perspektivě

Name (in English)

Discrimination and risk behaviour of older consumers: selected aspects in the cultural perspective

Authors

VYHLÍDAL, Jiří and Lucie GALČANOVÁ

Edition

Scientia et Societas: časopis pro společenské vědy a management, Praha, Newton College, 2016, 1801-7118

Other information

Language

Czech

Type of outcome

Článek v odborném periodiku

Field of Study

50000 5. Social Sciences

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Keywords (in Czech)

stárnutí; riziková spotřeba; nákupní chování; věková diskriminace; životní styl; kulturní kapitál

Keywords in English

ageing; risk consumption; commercial practices; age discrimination; life style; cultural capital

Tags

Reviewed
Změněno: 4/5/2016 14:07, Mgr. Lucie Galčanová Batista, Ph.D.

Abstract

In English

The study presents the main results of the empirical quantitative research in the field of consumer behaviour of seniors with a focus on its risk and discriminatory aspects (participation in the product demonstration and sale events and experience with discriminatory practices). The area of consumer behaviour is studied from the perspective of constructivist theories of aging and old age with an emphasis on the mutual relation-ship of cultural and material consumption. The aim of the text is to explore some of the specifics of older consumers in terms of the stratification theory on the basis of the results of survey “Consumption and consumers in higher age” conducted by the Research Institute of Labour and Social Affairs at the end of the year 2011 (N = 1,443, population 40+).