Diskriminace a rizikové spotřební jednání seniorů: vybrané aspekty v kulturní perspektivě

VYHLÍDAL, Jiří and Lucie GALČANOVÁ. Diskriminace a rizikové spotřební jednání seniorů: vybrané aspekty v kulturní perspektivě (Discrimination and risk behaviour of older consumers: selected aspects in the cultural perspective). Scientia et Societas: časopis pro společenské vědy a management. Praha: Newton College, XII, No 1, p. 134-162. ISSN 1801-7118. 2016.

Basic information

• Original name: Diskriminace a rizikové spotřební jednání seniorů: vybrané aspekty v kulturní perspektivě
• Name (in English): Discrimination and risk behaviour of older consumers: selected aspects in the cultural perspective
• Authors: VYHLÍDAL, Jiří and Lucie GALČANOVÁ.
• Edition: Scientia et Societas: časopis pro společenské vědy a management, Praha, Newton College, 2016, 1801-7118.

Other information

• Original language: Czech
• Type of outcome: Article in a journal
• Field of Study: 50000 5. Social Sciences
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• Keywords (in Czech): stárnutí; riziková spotřeba; nákupní chování; věková diskriminace; životní styl; kulturní kapitál
• Keywords in English: ageing; risk consumption; commercial practices; age discrimination; life style; cultural capital
• Tags: Reviewed

Abstract (in English)

The study presents the main results of the empirical quantitative research in the field of consumer behaviour of seniors with a focus on its risk and discriminatory aspects (participation in the product demonstration and sale events and experience with discriminatory practices). The area of consumer behaviour is studied from the perspective of constructivist theories of aging and old age with an emphasis on the mutual relation-ship of cultural and material consumption. The aim of the text is to explore some of the specifics of older consumers in terms of the stratification theory on the basis of the results of survey “Consumption and consumers in higher age” conducted by the Research Institute of Labour and Social Affairs at the end of the year 2011 (N = 1,443, population 40+).