KIRKOSOVÁ, Kateřina. Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field. In Presumed Autonomy 2016: Literature and Art in Theory and Practice. 2016.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field
Authors KIRKOSOVÁ, Kateřina (203 Czech Republic, guarantor, belonging to the institution).
Edition Presumed Autonomy 2016: Literature and Art in Theory and Practice, 2016.
Other information
Original language English
Type of outcome Presentations at conferences
Field of Study Literature, mass media, audio-visual activities
Country of publisher Sweden
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14230/16:00089913
Organization unit Faculty of Social Studies
Keywords in English book publishing; sociology of literature; cultural industries
Tags International impact
Changed by Changed by: Mgr. et Mgr. Kateřina Kirkosová, Ph.D., učo 143760. Changed: 15/5/2016 09:56.
Abstract
In this paper, I focus on the issue of commercialization of contemporary book business, as exemplified by routine strategies and praxis of Czech book publishers. The changing balance between popular and literary fiction is a world-wide phenomenon, interconnected with the smooth inclusion of literary field into wider structures of culture industries. The rise of popular fiction manifests itself both in the patterns of material production of books and in the prevalent discourses on literature and reading. Taking book publishers to be the key intermediaries in literary field, I investigate how this changed logic of book business influences their positions and strategies (i.e. whether the traditional model of publisher as wise literary guide is still viable or not and in what aspects) and how book publishers themselves contribute to the commercialization of book business (i.e. whether they intentionally adjust their editorial plans and programs to actual moods of the mainstream reading public or not and how they justify these moves). Summing up the observations, I try to suggest whether described changes imply some transposition and redefinition of the literary field autonomy, or point rather to its gradual disenchantment and dissolution among other cultural arenas.
PrintDisplayed: 18/4/2024 04:34