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@book{1347721, author = {Mesršmíd, Jaroslav}, address = {Praha}, edition = {1.}, howpublished = {tištěná verze "print"}, language = {cze}, location = {Praha}, isbn = {978-80-7431-158-1}, publisher = {Professional Publishing}, title = {Marketing v pojišťovnictví}, year = {2016} }
TY - BOOK ID - 1347721 AU - Mesršmíd, Jaroslav PY - 2016 TI - Marketing v pojišťovnictví PB - Professional Publishing CY - Praha SN - 9788074311581 ER -
MESRŠMÍD, Jaroslav. \textit{Marketing v pojišťovnictví}. 1st ed. Praha: Professional Publishing, 2016, 264 pp. ISBN~978-80-7431-158-1.
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