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@inproceedings{1348753,
author = {Krajina, Anida and Karalić, Vildana},
address = {CHAM, SWITZERLAND},
booktitle = {REGIONAL STUDIES ON ECONOMIC GROWTH, FINANCIAL ECONOMICS AND MANAGEMENT},
doi = {http://dx.doi.org/10.1007/978-3-319-54112-9_25},
editor = {Bilgin, MH; Danis, H; Demir, E; Can, U},
keywords = {Consumer Behavior Behavioral Models Neuroeconomics Decision Making},
howpublished = {paměťový nosič},
language = {eng},
location = {CHAM, SWITZERLAND},
isbn = {978-3-319-54112-9},
pages = {391-400},
publisher = {SPRINGER INTERNATIONAL PUBLISHING AG},
title = {Drivers of Consumer Decision Making - Comparative Analysis of Behavioral and Neuroeconomics Models},
url = {https://doi.org/10.1007/978-3-319-54112-9_25},
year = {2017}
}
TY - JOUR
ID - 1348753
AU - Krajina, Anida - Karalić, Vildana
PY - 2017
TI - Drivers of Consumer Decision Making - Comparative Analysis of Behavioral and Neuroeconomics Models
PB - SPRINGER INTERNATIONAL PUBLISHING AG
CY - CHAM, SWITZERLAND
SN - 9783319541129
KW - Consumer Behavior Behavioral Models Neuroeconomics Decision Making
UR - https://doi.org/10.1007/978-3-319-54112-9_25
L2 - https://doi.org/10.1007/978-3-319-54112-9_25
N2 - When making choices, more precisely purchase decision making, the consumers are everything but rational. Behavioral economics is the whole science dedicated to examining this phenomenon. Freud has constructed the model that reveals the inner motivators for decisions, including the purchasing one as well. However, behavioral models are not solely enough as the practice proved that consumers’ brains are much more complex than it was initially thought. There is always a good chance that habits will fail and inconsistencies in the way consumer process information will be undone for the simple reason- presence of emotions. That is highly consistent with the fact that humans are not rational creatures only and are not governed by reason in any decision making process. This gives the ground for more enhanced research on decision making and introducing neurological aspects. Skeptical or not, nowadays there are inventions of this neuraleconomics combination that tend to be widely spread. Another suggestion that goes as an advantage of neuroeconomics is that when used in different direction, it can lead to the search and choice of an appropriate empirical model.
ER -
KRAJINA, Anida and Vildana KARALI$\backslash$'C. Drivers of Consumer Decision Making - Comparative Analysis of Behavioral and Neuroeconomics Models. In Bilgin, MH; Danis, H; Demir, E; Can, U. \textit{REGIONAL STUDIES ON ECONOMIC GROWTH, FINANCIAL ECONOMICS AND MANAGEMENT}. CHAM, SWITZERLAND: SPRINGER INTERNATIONAL PUBLISHING AG, 2017, p.~391-400. ISBN~978-3-319-54112-9. Available from: https://dx.doi.org/10.1007/978-3-319-54112-9\_{}25.
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