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@inproceedings{1349246, author = {Odehnalová, Pavla}, address = {Bratislava}, booktitle = {Aktuálne problémy podnikovej sféry 2016}, keywords = {Analysis of the external environment; competitive intelligence; Asian markets; mystery shopping}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Bratislava}, isbn = {978-80-225-4245-6}, pages = {813-818}, publisher = {Ekonomická univerzita Bratislava}, title = {HIDDEN THREATS IN THE ANALYSIS OF THE EXTERNAL ENVIRONMENT – USAGE OF COMPETITIVEINTELLIGENCE}, year = {2016} }
TY - JOUR ID - 1349246 AU - Odehnalová, Pavla PY - 2016 TI - HIDDEN THREATS IN THE ANALYSIS OF THE EXTERNAL ENVIRONMENT – USAGE OF COMPETITIVEINTELLIGENCE PB - Ekonomická univerzita Bratislava CY - Bratislava SN - 9788022542456 KW - Analysis of the external environment KW - competitive intelligence KW - Asian markets KW - mystery shopping N2 - Presented paper displays the usage of the concept of competitive intelligence in the analysis of the external environment. This concept was used for the purpose of feasibility study for very specific product. In relation to the analysis of the potential global markets, one fundamental problem was the misrepresentation of the Asian markets due to a lack of information. Through the use of competitive intelligence methods like mystery shopping, observation, questioning and monitoring social networks, it was determined that the rule of law is affected in a fundamental way by all the other barriers to market entry which are of key importance for those interested in entering these markets. ER -
ODEHNALOVÁ, Pavla. HIDDEN THREATS IN THE ANALYSIS OF THE EXTERNAL ENVIRONMENT – USAGE OF COMPETITIVEINTELLIGENCE. In \textit{Aktuálne problémy podnikovej sféry 2016}. Bratislava: Ekonomická univerzita Bratislava, 2016, p.~813-818. ISBN~978-80-225-4245-6.
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