ODEHNALOVÁ, Pavla. HIDDEN THREATS IN THE ANALYSIS OF THE EXTERNAL ENVIRONMENT – USAGE OF COMPETITIVEINTELLIGENCE. In Aktuálne problémy podnikovej sféry 2016. Bratislava: Ekonomická univerzita Bratislava, 2016, p. 813-818. ISBN 978-80-225-4245-6.
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Basic information
Original name HIDDEN THREATS IN THE ANALYSIS OF THE EXTERNAL ENVIRONMENT – USAGE OF COMPETITIVEINTELLIGENCE
Authors ODEHNALOVÁ, Pavla (203 Czech Republic, guarantor, belonging to the institution).
Edition Bratislava, Aktuálne problémy podnikovej sféry 2016, p. 813-818, 6 pp. 2016.
Publisher Ekonomická univerzita Bratislava
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/00216224:14560/16:00090315
Organization unit Faculty of Economics and Administration
ISBN 978-80-225-4245-6
Keywords in English Analysis of the external environment; competitive intelligence; Asian markets; mystery shopping
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Pavla Marciánová, Ph.D., učo 63229. Changed: 4/7/2016 09:34.
Abstract
Presented paper displays the usage of the concept of competitive intelligence in the analysis of the external environment. This concept was used for the purpose of feasibility study for very specific product. In relation to the analysis of the potential global markets, one fundamental problem was the misrepresentation of the Asian markets due to a lack of information. Through the use of competitive intelligence methods like mystery shopping, observation, questioning and monitoring social networks, it was determined that the rule of law is affected in a fundamental way by all the other barriers to market entry which are of key importance for those interested in entering these markets.
PrintDisplayed: 20/8/2024 00:40