HIDDEN THREATS IN THE ANALYSIS OF THE EXTERNAL ENVIRONMENT – USAGE OF COMPETITIVEINTELLIGENCE

ODEHNALOVÁ, Pavla. HIDDEN THREATS IN THE ANALYSIS OF THE EXTERNAL ENVIRONMENT – USAGE OF COMPETITIVEINTELLIGENCE. In Aktuálne problémy podnikovej sféry 2016. Bratislava: Ekonomická univerzita Bratislava, 2016, p. 813-818. ISBN 978-80-225-4245-6.

Basic information

Original name

HIDDEN THREATS IN THE ANALYSIS OF THE EXTERNAL ENVIRONMENT – USAGE OF COMPETITIVEINTELLIGENCE

Authors

ODEHNALOVÁ, Pavla (203 Czech Republic, guarantor, belonging to the institution)

Edition

Bratislava, Aktuálne problémy podnikovej sféry 2016, p. 813-818, 6 pp. 2016

Publisher

Ekonomická univerzita Bratislava

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Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50600 5.6 Political science

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

RIV identification code

RIV/00216224:14560/16:00090315

Organization unit

Faculty of Economics and Administration

ISBN

978-80-225-4245-6

Keywords in English

Analysis of the external environment; competitive intelligence; Asian markets; mystery shopping

Tags

International impact, Reviewed

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Abstract

V originále

Presented paper displays the usage of the concept of competitive intelligence in the analysis of the external environment. This concept was used for the purpose of feasibility study for very specific product. In relation to the analysis of the potential global markets, one fundamental problem was the misrepresentation of the Asian markets due to a lack of information. Through the use of competitive intelligence methods like mystery shopping, observation, questioning and monitoring social networks, it was determined that the rule of law is affected in a fundamental way by all the other barriers to market entry which are of key importance for those interested in entering these markets.