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@inproceedings{1350512,
author = {Suchánek, Petr and Králová, Maria},
address = {Brno},
booktitle = {European Financial Systems 2016},
editor = {Krajicek, J; Nesleha, J; Urbanovsky, K},
keywords = {consumer satisfaction; performance; food industry; ratios; investors' strategy},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Brno},
isbn = {978-80-210-8308-0},
pages = {760-767},
publisher = {Masaryk University},
title = {Reflection of Customer Satisfaction in selected Performance Indicators of Food Enterprises},
year = {2016}
}
TY - JOUR
ID - 1350512
AU - Suchánek, Petr - Králová, Maria
PY - 2016
TI - Reflection of Customer Satisfaction in selected Performance Indicators of Food Enterprises
PB - Masaryk University
CY - Brno
SN - 9788021083080
KW - consumer satisfaction
KW - performance
KW - food industry
KW - ratios
KW - investors' strategy
N2 - The aim of this article is to describe characteristic features of food industry enterprises in Czech Republic in relation to customer satisfaction with respect to investors’ diverse objectives. The performance of companies, measured by financial ratios such as ROA, ROE, ATO, EVA, etc., can be connected to different goals that investors might pursue (focusing on a long-term or short-term perspective, minimum risk, a preference for high turnover, etc.). The research shows what the typical values of selected financial ratios are in a group of companies with more satisfied or less satisfied customers and what financial ratios are significantly associated with customer satisfaction. These results may serve as a clue that helps investors to determine which companies best correspond with their goals. This paper is part of consumer satisfaction research based on a questionnaire on satisfaction completed by customers in 2015. The data related to the financial performance of enterprises are available in the Albertina database.
ER -
SUCHÁNEK, Petr a Maria KRÁLOVÁ. Reflection of Customer Satisfaction in selected Performance Indicators of Food Enterprises. In Krajicek, J; Nesleha, J; Urbanovsky, K. \textit{European Financial Systems 2016}. Brno: Masaryk University. s.~760-767. ISBN~978-80-210-8308-0. 2016.
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