MARTÍNEZ LÓPEZ, Francisco J., Rafael ANAYA SÁNCHEZ, Rocío AGUILAR ILLESCAS and Sebastián MOLINILLO JIMÉNEZ. Online brand communities : using the social web for branding and marketing. Cham: Springer, 2016, viii, 253. ISBN 9783319248240. |
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MARTÍNEZ LÓPEZ, Francisco J., Rafael ANAYA SÁNCHEZ, Rocío AGUILAR ILLESCAS and Sebastián MOLINILLO JIMÉNEZ. \textit{Online brand communities : using the social web for branding and marketing}. Cham: Springer, 2016, viii, 253. ISBN~9783319248240.
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