MARTÍNEZ LÓPEZ, Francisco J., Rafael ANAYA SÁNCHEZ, Rocío AGUILAR ILLESCAS and Sebastián MOLINILLO JIMÉNEZ. Online brand communities : using the social web for branding and marketing. Cham: Springer, 2016, viii, 253. ISBN 9783319248240.
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Original name Online brand communities : using the social web for branding and marketing
Authors MARTÍNEZ LÓPEZ, Francisco J., Rafael ANAYA SÁNCHEZ, Rocío AGUILAR ILLESCAS and Sebastián MOLINILLO JIMÉNEZ.
Edition Cham, viii, 253, 2016.
Publisher Springer
Other information
ISBN 9783319248240
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