Integrating AR services for the masses: geotagged POI transformation platform

TROJAN, Jakub. Integrating AR services for the masses: geotagged POI transformation platform. Journal of Hospitality and Tourism Technology. Emerald Group Publishing, 2016, Vol. 7, Iss 3, p. 254-265. ISSN 1757-9880. Available from: https://dx.doi.org/10.1108/JHTT-07-2015-0028.

Basic information

• Original name: Integrating AR services for the masses: geotagged POI transformation platform
• Name in Czech: Integrování služeb rozšířené reality pro veřejnost: transformační platforma pro geotagované body zájmu
• Name (in English): Integrating AR services for the masses: geotagged POI transformation platform
• Authors: TROJAN, Jakub.
• Edition: Journal of Hospitality and Tourism Technology, Emerald Group Publishing, 2016, 1757-9880.

Other information

• Type of outcome: Article in a journal
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• Doi: http://dx.doi.org/10.1108/JHTT-07-2015-0028
• UT WoS: 000385654800002
• Keywords (in Czech): Rozšířená realita; kontextově dostupné služby; geotagování; body zájmu
• Keywords in English: Augmented reality; Location-based services; Geotagging; Points of interest
• Tags: International impact, Reviewed

Abstract

Purpose The purpose of this paper is to propose the platform for effective transformation of points of interests (POIs) into augmented reality (AR), specifically into the three major software tools – Junaio, Layar and Wikitude. The objective is to facilitate the creation of POIs for common users of these programs and, thus, encourage the general public to participate in the formation of a new concept of applications using AR and location-based services. Design/methodology/approach The subject of this study was analysis of methods used for POI dynamisation under the context of location-based services. This paper suggests methodology based on database format transformation. It is focused on the creation of platform for automated geotagged POI transformation into AR. Findings The research results in prototype of online platform which is capable to automatically transform geotagged POI to three major AR applications. It discusses also the model implementation of this platform in Czech national tourist authority. Research limitations/implications The paper presents a proof-of-concept of dynamisation and transformation of an unspecified number of POIs stored in a simple table database and their transformation into the AR. Practical implications Services of AR are brought for the masses to effectively dynamise tourist information. Social implications Results could make the process of multimedialising data (POIs) more suitable for masses. Originality/value This paper presents a proof-of-concept of dynamisation and transformation of an unspecified number of POIs stored in a simple table database and their transfer into the three major AR applications.

Abstract (in Czech)

Účelem příspěvku je navrhnout platformu pro efektivní transformaci bodů zájmů (POI) do rozšířené reality (AR), konkrétně do tří hlavních softwarových nástrojů - Junaio, Layar a Wikitude. Cílem je usnadnit vytváření POI pro běžné uživatele těchto programů, a tedy podporovat širokou veřejnost k účasti na vytvoření nové koncepce aplikací využívajících AR a služeb založených na poloze. Předmětem této studie byla analýza metod používaných pro dynamizaci POI v rámci kontextově dostupných služeb. Článek navrhuje metody založené na transformaci formátu příslušné databáze POI. Je zaměřen na vytvoření platformy pro automatické určení zeměpisné polohy a její transformaci do AR. Výsledkem výzkumu je prototyp on-line platformy, která je schopna automaticky transformovat POI s přidanými zeměpisnými souřadnicemi. Platforma je dostupná pro tři hlavní AR aplikace. Modelově také diskutuje implementaci této platformy v České národní centrále cestovního ruchu. Představuje tak doklad o konceptu dynamizace a transformace neurčitého počtu míst uložených v jednoduché databázové tabulce a jejich transformaci do AR. Služby AR tak mohou být masově efektivně využívány v cestovním ruchu.

Abstract (in English)

Purpose The purpose of this paper is to propose the platform for effective transformation of points of interests (POIs) into augmented reality (AR), specifically into the three major software tools – Junaio, Layar and Wikitude. The objective is to facilitate the creation of POIs for common users of these programs and, thus, encourage the general public to participate in the formation of a new concept of applications using AR and location-based services. Design/methodology/approach The subject of this study was analysis of methods used for POI dynamisation under the context of location-based services. This paper suggests methodology based on database format transformation. It is focused on the creation of platform for automated geotagged POI transformation into AR. Findings The research results in prototype of online platform which is capable to automatically transform geotagged POI to three major AR applications. It discusses also the model implementation of this platform in Czech national tourist authority. Research limitations/implications The paper presents a proof-of-concept of dynamisation and transformation of an unspecified number of POIs stored in a simple table database and their transformation into the AR. Practical implications Services of AR are brought for the masses to effectively dynamise tourist information. Social implications Results could make the process of multimedialising data (POIs) more suitable for masses. Originality/value This paper presents a proof-of-concept of dynamisation and transformation of an unspecified number of POIs stored in a simple table database and their transfer into the three major AR applications.