Strategy Variable in Subsidiary Research – the Case of Miles
and Snow Typology

D 2016

Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology

ŽÁKOVÁ TALPOVÁ, Sylva

Basic information

Original name

Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology

Authors

ŽÁKOVÁ TALPOVÁ, Sylva (203 Czech Republic, guarantor, belonging to the institution)

Edition

Reading, UK, Proceedings of the 15th European Conference on Research Methodology for Business and Management Studies, p. 349-357, 9 pp. 2016

Publisher

Academic Conferences and Publishing International Limited

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

RIV identification code

RIV/00216224:14560/16:00090786

Organization unit

Faculty of Economics and Administration

ISBN

978-1-910810-95-8

ISSN

UT WoS

000401232000042

Keywords in English

Strategy; MNE; operationalisation; subsidiary strategy; strategy research

Abstract

V originále

The multinational subsidiary offers a unique context for studying company strategy, but, to date, current literature lacks a coherent approach. Subsidiary strategy is often studied from the headquarters' perspective. Frameworks applied to subsidiaries might be inappropriate, not reflecting the specifics of a MNE subsidiary. This can subsequently affect results of the research and our understanding of subsidiary strategy. Despite enormous development of subsidiary strategy research in the past few decades, there is very little guidance for researchers and managers. This article responds to this challenge by examining the operationalisation of strategy variable in subsidiary management research. A qualitative research among 46 subsidiary managers was conducted, using Miles and Snow strategy typology and a self-typing approach. Results show that the use of the existing operationalisation of strategy variable for subsidiaries is not without shortcomings. Respondents are often not able to choose a strategy for their subsidiary. Reasons are analysed and, adding to the previous works on subsidiary research, methodological recommendations are made for future subsidiary strategy research.

Citovat

ŽÁKOVÁ TALPOVÁ, Sylva. Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology. In Vladlena Benson, Fragkiskos Filippaios. Proceedings of the 15th European Conference on Research Methodology for Business and Management Studies. Reading, UK: Academic Conferences and Publishing International Limited, 2016, p. 349-357. ISBN 978-1-910810-95-8.

@inproceedings{1353895,
   author = {Žáková Talpová, Sylva},
   address = {Reading, UK},
   booktitle = {Proceedings of the 15th European Conference on Research Methodology for Business and Management Studies},
   editor = {Vladlena Benson, Fragkiskos Filippaios},
   keywords = {Strategy; MNE; operationalisation; subsidiary strategy; strategy research},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Reading, UK},
   isbn = {978-1-910810-95-8},
   pages = {349-357},
   publisher = {Academic Conferences and Publishing International Limited},
   title = {Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology},
   year = {2016}
}

TY  - JOUR
ID  - 1353895
AU  - Žáková Talpová, Sylva
PY  - 2016
TI  - Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology
PB  - Academic Conferences and Publishing International Limited
CY  - Reading, UK
SN  - 9781910810958
KW  - Strategy
KW  - MNE
KW  - operationalisation
KW  - subsidiary strategy
KW  - strategy research
N2  - The multinational subsidiary offers a unique context for studying company strategy, but, to date, current literature lacks a coherent approach. Subsidiary strategy is often studied from the headquarters' perspective. Frameworks applied to subsidiaries might be inappropriate, not reflecting the specifics of a MNE subsidiary. This can subsequently affect results of the research and our understanding of subsidiary strategy. Despite enormous development of subsidiary strategy research in the past few decades, there is very little guidance for researchers and managers. This article responds to this challenge by examining the operationalisation of strategy variable in subsidiary management research. A qualitative research among 46 subsidiary managers was conducted, using Miles and Snow strategy typology and a self-typing approach. Results show that the use of the existing operationalisation of strategy variable for subsidiaries is not without shortcomings. Respondents are often not able to choose a strategy for their subsidiary. Reasons are analysed and, adding to the previous works on subsidiary research, methodological recommendations are made for future subsidiary strategy research.
ER  -

ŽÁKOVÁ TALPOVÁ, Sylva. Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology. In Vladlena Benson, Fragkiskos Filippaios. \textit{Proceedings of the 15th European Conference on Research Methodology for Business and Management Studies}. Reading, UK: Academic Conferences and Publishing International Limited, 2016, p.~349-357. ISBN~978-1-910810-95-8.

Detailed Information on Publication Record