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@inproceedings{1353986,
author = {Skalický, Roman},
address = {Brno},
booktitle = {Procedia - Social and Behavioral Sciences},
doi = {http://dx.doi.org/10.1016/j.sbspro.2016.05.462},
editor = {Svatopluk Kapounek and Veronika Krůtilová},
keywords = {brand; brand value; risk; return on assets},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Brno},
pages = {462-471},
publisher = {Mendel University in Brno, Faculty of Business and Economics, Zemědělská 1, Brno, 61300, Czech Republic},
title = {The Impact of Brand Equity on Company Economic Indicators in Selected Sectors in the Czech Republic},
url = {http://www.sciencedirect.com/science/journal/18770428/220/supp/C},
year = {2016}
}
TY - JOUR
ID - 1353986
AU - Skalický, Roman
PY - 2016
TI - The Impact of Brand Equity on Company Economic Indicators in Selected Sectors in the Czech Republic
PB - Mendel University in Brno, Faculty of Business and Economics, Zemědělská 1, Brno, 61300, Czech Republic
CY - Brno
KW - brand
KW - brand value
KW - risk
KW - return on assets
UR - http://www.sciencedirect.com/science/journal/18770428/220/supp/C
L2 - http://www.sciencedirect.com/science/journal/18770428/220/supp/C
N2 - There is a considerable amount of literature covering the impact of brand on the enterprise. It is a general convention to search for the influence of intangible values as the brand, firm reputation, customer satisfaction on revenues, margins or future growth. But there is some evidence that these assets could also influence the risk of the company business so the capital costs should be also adjusted. The aim of this article is to examine the mentioned relations, especially the relation between the brand and the company business risk in some sectors in the Czech Republic.
ER -
SKALICKÝ, Roman. The Impact of Brand Equity on Company Economic Indicators in Selected Sectors in the Czech Republic. Online. In Svatopluk Kapounek and Veronika Krůtilová. \textit{Procedia - Social and Behavioral Sciences}. Brno: Mendel University in Brno, Faculty of Business and Economics, Zemědělská 1, Brno, 61300, Czech Republic, 2016, p.~462-471. ISSN~1877-0428. Available from: https://dx.doi.org/10.1016/j.sbspro.2016.05.462.
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