Detailed Information on Publication Record
2016
Network structures and their impact on destination competitiveness – a case study of Vsacko (Czech Republic)
BOBKOVÁ, MarkétaBasic information
Original name
Network structures and their impact on destination competitiveness – a case study of Vsacko (Czech Republic)
Authors
BOBKOVÁ, Markéta (203 Czech Republic, guarantor, belonging to the institution)
Edition
Nitra, Sustainability of Rural Areas in Practice. Conference Proceedings from International Scientific Conference. p. 123-132, 10 pp. 2016
Publisher
Slovak University of Agriculture in Nitra
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50600 5.6 Political science
Country of publisher
Slovakia
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
References:
RIV identification code
RIV/00216224:14560/16:00091765
Organization unit
Faculty of Economics and Administration
ISBN
978-80-552-1574-7
Keywords in English
cooperation; mountain region; network; partnership
Změněno: 27/4/2017 15:21, Mgr. Kateřina Oleksíková, Ph.D.
Abstract
V originále
This paper aims at examining how network structures can influence rural tourism and the performance of a selected mountain tourist destination. The research investigates the interactions between tourism stakeholders and also reveals motives for involvement in such a type of collaborative relationship. The theoretical part is based on a literature review and summarizes current knowledge describing destination and network governance in terms of approaches and research findings. The case study research, conducted as part of current university research, gives an account of the experience of the most important stakeholders from the mountain resort of Vsacko – a destination located in the tourist region called East Moravia. The data was collected by means of in-depth interviews and structured questionnaires. Municipalities, restaurant owners and other tourism service providers, as well as the destination management organization, participated in this study. The findings focus on network-oriented motives of these stakeholders and the importance of mutual trust. The results underline the weakness of existing linkages and the insufficiently defined responsibility. It refers to the poor communication between stakeholders and confirms the immaturity of cooperation.
Links
MUNI/A/1250/2014, interní kód MU |
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