BOBKOVÁ, Markéta. Network structures and their impact on destination competitiveness – a case study of Vsacko (Czech Republic). In Sustainability of Rural Areas in Practice. Conference Proceedings from International Scientific Conference. Nitra: Slovak University of Agriculture in Nitra. p. 123-132. ISBN 978-80-552-1574-7. 2016.
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Basic information
Original name Network structures and their impact on destination competitiveness – a case study of Vsacko (Czech Republic)
Authors BOBKOVÁ, Markéta (203 Czech Republic, guarantor, belonging to the institution).
Edition Nitra, Sustainability of Rural Areas in Practice. Conference Proceedings from International Scientific Conference. p. 123-132, 10 pp. 2016.
Publisher Slovak University of Agriculture in Nitra
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/00216224:14560/16:00091765
Organization unit Faculty of Economics and Administration
ISBN 978-80-552-1574-7
Keywords in English cooperation; mountain region; network; partnership
Changed by Changed by: Mgr. Kateřina Oleksíková, Ph.D., učo 240814. Changed: 27/4/2017 15:21.
Abstract
This paper aims at examining how network structures can influence rural tourism and the performance of a selected mountain tourist destination. The research investigates the interactions between tourism stakeholders and also reveals motives for involvement in such a type of collaborative relationship. The theoretical part is based on a literature review and summarizes current knowledge describing destination and network governance in terms of approaches and research findings. The case study research, conducted as part of current university research, gives an account of the experience of the most important stakeholders from the mountain resort of Vsacko – a destination located in the tourist region called East Moravia. The data was collected by means of in-depth interviews and structured questionnaires. Municipalities, restaurant owners and other tourism service providers, as well as the destination management organization, participated in this study. The findings focus on network-oriented motives of these stakeholders and the importance of mutual trust. The results underline the weakness of existing linkages and the insufficiently defined responsibility. It refers to the poor communication between stakeholders and confirms the immaturity of cooperation.
Links
MUNI/A/1250/2014, interní kód MUName: Tourism Destination Governance a jeho aplikace v praxi ČR (Acronym: TDG)
Investor: Masaryk University, Category A
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