J 2016

Walking the Party Line? The Determinants of Facebook’s Adoption and Use by Czech Parliamentarians

MACKOVÁ, Alena and Václav ŠTĚTKA

Basic information

Original name

Walking the Party Line? The Determinants of Facebook’s Adoption and Use by Czech Parliamentarians

Name (in English)

Walking the Party Line? The Determinants of Facebook’s Adoption and Use by Czech Parliamentarians

Authors

MACKOVÁ, Alena and Václav ŠTĚTKA

Edition

Medijske Studije, Zagreb, 2016, 1847-9758

Other information

Type of outcome

Článek v odborném periodiku

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Organization unit

Faculty of Social Studies

DOI

UT WoS

000393187100011

Keywords in English

Facebook; online social networking sites; parliamentary election; the Czech Republic

Tags

International impact, Reviewed
Změněno: 9/5/2022 14:10, Mgr. Blanka Farkašová

Abstract

V originále

The last few years have witnessed an intensified academic debate on the potential of online social networking sites (SNSs) in the Czech Republic. However, the ensuing academic discussions focused mostly on the SNS pages of political parties. Politicians in particular have recently become the focus of attention in the shift towards research exploring the use of SNSs. The aim of this paper is to provide insight into the role of Facebook in the communication of parties and candidates during the Czech parliamentary elections in 2013. We analyse the adoption of Facebook as a mobilization tool by seven parties as well as by 200 individual deputies, looking for similarities and differences in terms of the adoption, strategy and engagement of users. Although party influence seems to be a significant predictor of Facebook adoption, our data also indicate that using other digital channels increases the chances of higher engagement on Facebook at the individual level.