TROTT, Paul. Innovation management and new product development. Sixth edition. Harlow, England: Pearson, 2017, xxix, 635. ISBN 9781292133423.
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Basic information
Original name Innovation management and new product development
Authors TROTT, Paul.
Edition Sixth edition. Harlow, England, xxix, 635, 2017.
Publisher Pearson
Other information
ISBN 9781292133423
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