Translating Maximization Inventory Into Czech Language

D 2016

Translating Maximization Inventory Into Czech Language

ĎURINÍK, Michal

Základní údaje

Originální název

Translating Maximization Inventory Into Czech Language

Autoři

ĎURINÍK, Michal (703 Slovensko, garant, domácí)

Vydání

Bratislava, AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác, od s. 195-200, 6 s. 2016

Nakladatel

EKONÓM

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

URL

Kód RIV

RIV/00216224:14560/16:00092881

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-80-225-4245-6

Klíčová slova anglicky

Scale; questionnaire; translation; adaptation; maximizing; maximization inventory; satisficing

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 14. 1. 2017 10:11, Ing. Bc. Michal Ďuriník, Ph.D.

Anotace

V originále

Individuals differ in their approach towards decision making, including consumer choice. Some, Maximizers, aim to select the best alternative available, regardless of time and effort spent. Others, Satisficers, are comfortable selecting "good enough" options. Maximization Inventory is a self-assessed scale that that ranks respondents in three subscales: Decision difficulty, Alternative search and Satisficing. Having this scale available allows researchers and practitioners to understand consumer behaviour and motivations more in depth. This paper delivers theoretical background for understanding what Maximization is and describes the process of translating the Maximization Inventory scale into Czech language and selecting relevant scales to test for construct validity.

Návaznosti

MUNI/A/1021/2015, interní kód MU

Název: Behaviorálně ekonomické experimenty v marketingu a managementu

Investor: Masarykova univerzita, Behaviorálně ekonomické experimenty v marketingu a managementu, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Citovat

ĎURINÍK, Michal. Translating Maximization Inventory Into Czech Language. In Štefan Majtán a kol. AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác. Bratislava: EKONÓM, 2016, s. 195-200. ISBN 978-80-225-4245-6.

@inproceedings{1367745,
   author = {Ďuriník, Michal},
   address = {Bratislava},
   booktitle = {AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác},
   editor = {Štefan Majtán a kol.},
   keywords = {Scale; questionnaire; translation; adaptation; maximizing; maximization inventory; satisficing},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Bratislava},
   isbn = {978-80-225-4245-6},
   pages = {195-200},
   publisher = {EKONÓM},
   title = {Translating Maximization Inventory Into Czech Language},
   url = {https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf},
   year = {2016}
}

TY  - CONF
ID  - 1367745
AU  - Ďuriník, Michal
PY  - 2016
TI  - Translating Maximization Inventory Into Czech Language
PB  - EKONÓM
CY  - Bratislava
SN  - 9788022542456
KW  - Scale
KW  - questionnaire
KW  - translation
KW  - adaptation
KW  - maximizing
KW  - maximization inventory
KW  - satisficing
UR  - https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf
L2  - https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf
N2  - Individuals differ in their approach towards decision making, including consumer choice. Some, Maximizers, aim to select the best alternative available, regardless of time and effort spent. Others, Satisficers, are comfortable selecting "good enough" options. Maximization Inventory is a self-assessed scale that that ranks respondents in three subscales: Decision difficulty, Alternative search and Satisficing. Having this scale available allows researchers and practitioners to understand consumer behaviour and motivations more in depth. This paper delivers theoretical background for understanding what Maximization is and describes the process of translating the Maximization Inventory scale into Czech language and selecting relevant scales to test for construct validity.
ER  -

ĎURINÍK, Michal. Translating Maximization Inventory Into Czech Language. In Štefan Majtán a kol. \textit{AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác}. Bratislava: EKONÓM, 2016, s.~195-200. ISBN~978-80-225-4245-6.

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