| KRATOCHVÍLOVÁ, Hana. The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts. In The First International Conference of Cultural Linguistics, 20-22 July, 2016, Prato, Tuscany, Italy. 2016. |
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@proceedings{1368895,
author = {Kratochvílová, Hana},
booktitle = {The First International Conference of Cultural Linguistics, 20-22 July, 2016, Prato, Tuscany, Italy},
keywords = {figurative language; imagery; advertising; discourse analysis; parallel texts; English; French},
language = {eng},
title = {The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts},
url = {http://iccl2016.weebly.com/},
year = {2016}
}
TY - CONF
ID - 1368895
AU - Kratochvílová, Hana
PY - 2016
TI - The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts
KW - figurative language
KW - imagery
KW - advertising
KW - discourse analysis
KW - parallel texts
KW - English
KW - French
UR - http://iccl2016.weebly.com/
N2 - Using the method of conceptual discourse analysis in English and French parallel texts, the aim of the presentation is to identify and functionally explain the effects that the use of figurative language and imagery in different language versions of the same discourse has on creating of the overall image of a destination presented to the reader. Based on the results, the presentation attempts at formulating, comparing and contrasting the principal tendencies in shaping the message in anglophone and francophone destination advertising.
ER -
KRATOCHVÍLOVÁ, Hana. The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts. In \textit{The First International Conference of Cultural Linguistics, 20-22 July, 2016, Prato, Tuscany, Italy}. 2016.
|
