USUNIER, Jean-Claude and Julie Anne LEE. Marketing across cultures. Sixth edition. Harlow, England: Pearson, 2013, xviii, 478. ISBN 9780273757733.
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Basic information
Original name Marketing across cultures
Authors USUNIER, Jean-Claude and Julie Anne LEE.
Edition Sixth edition. Harlow, England, xviii, 478, 2013.
Publisher Pearson
Other information
ISBN 9780273757733
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