Trust in Media Revisited: On Theorizing and Measuring Young People's Trust in News and Information Sources

ŽÁDNÍK, Štěpán, Jakub MACEK and Alena MACKOVÁ. Trust in Media Revisited: On Theorizing and Measuring Young People's Trust in News and Information Sources. In 1st CATCH-EyoU Conference, Athens. 2017. Available from: https://dx.doi.org/10.13140/RG.2.2.22079.30887.

Basic information

• Original name: Trust in Media Revisited: On Theorizing and Measuring Young People's Trust in News and Information Sources
• Authors: ŽÁDNÍK, Štěpán, Jakub MACEK and Alena MACKOVÁ.
• Edition: 1st CATCH-EyoU Conference, Athens, 2017.

Other information

• Type of outcome: Presentations at conferences
• Confidentiality degree: is not subject to a state or trade secret
• WWW: Conference website Poster PDF
• Doi: http://dx.doi.org/10.13140/RG.2.2.22079.30887

Abstract

Current young audiences receive news content under challenging circumstances – increasing preference of online media, multiplication of available and consumed news and information sources as well as polarization of opinion climate create a specific, novel conditions under which young people construct and experience news media as trustworthy. Among others, this puts in question the usual, for decades used methods of survey-based measuring of trust in media – with fragmentation of the online news environment, it appears that indicating media trustworthiness through addressing media types (TV, press, radio, internet) as monolithic entities turns to be problematic both in terms of validity and sensitivity. This presentation – drawing on research supported by Fulbright Commission and, in particular, on qualitative data from a pilot study into the topic – reviews existing recent studies on the topic and findings from our qualitative inquiry that included 30 respondents (with half of them aged 18-30). On this basis, the presentation proposes theoretically and methodologically revisited approach to trust in media aiming to fit more accurately the experience and practices of current (and specifically young) news audiences.

Links

• 649538, interní kód MU: Name: CATCH-EyoU - Constructing Active Citizenship with European Youth: Policies, practices, challenges and solutions (Acronym: CATCH-EyoU)

Investor: European Union, CATCH-EyoU - Constructing Active Citizenship with European Youth: Policies, practices, challenges and solutions, Europe in a changing world - inclusive, innovative and reflective Societies (Societal Challenges)