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@book{1374930, author = {Dodson, I.}, address = {Hoboken}, location = {Hoboken}, isbn = {978-1-119-26570-2}, publisher = {Wiley}, title = {The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns}, year = {2016} }
TY - BOOK ID - 1374930 AU - Dodson, I. PY - 2016 TI - The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns PB - Wiley CY - Hoboken SN - 9781119265702 ER -
DODSON, I. \textit{The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns}. Hoboken: Wiley, 2016, 400 pp. ISBN~978-1-119-26570-2.
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