ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ, Mike JUST and Martin UKROP. Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study. Infocommunications Journal. Scientific Association for Infocommunications, 2017, vol. 9, No 1, p. 18-23. ISSN 2061-2079.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study
Authors ŠŤAVOVÁ, Vlasta (203 Czech Republic, belonging to the institution), Václav MATYÁŠ (203 Czech Republic, belonging to the institution), Mike JUST (826 United Kingdom of Great Britain and Northern Ireland) and Martin UKROP (703 Slovakia, belonging to the institution).
Edition Infocommunications Journal, Scientific Association for Infocommunications, 2017, 2061-2079.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 10201 Computer sciences, information science, bioinformatics
Country of publisher Hungary
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14330/17:00096673
Organization unit Faculty of Informatics
UT WoS 000416539200003
Keywords in English security software; usable security; user decision; mobile device
Tags International impact, Reviewed
Changed by Changed by: RNDr. Martin Ukrop, učo 374297. Changed: 15/4/2020 15:22.
Abstract
We investigated whether we could \textit{nudge} users to purchase a premium version of mobile security software after using a trial version for 2-3 months. Our three interface designs used two persuasion methods: two \textit{decoy} interfaces that attempted to nudge users to purchasing longer duration licenses, and one interface that used \textit{reciprocity} in order to determine the value that people associated with the security software. We had approximately 60,000 participants for our study who completed a questionnaire, and again we had approximately 60,000 who were exposed to proposed variants. There were 12,000 participants who intersected both data samples, from which we also analyzed purchase decision patterns across our wide participant range, including users of English, German, Slovak, and Czech language versions. Our results indicate that factors such as gender, age, home country, and attitudes towards privacy and data sensitivity each had a significant impact on whether or not a premium license was purchased.
Links
MUNI/M/1052/2013, interní kód MUName: Experimentální výzkum chování uživatelů ICT v oblasti bezpečnosti perspektivou sociálních věd, práva a informatiky
Investor: Masaryk University, INTERDISCIPLINARY - Interdisciplinary research projects
PrintDisplayed: 27/6/2022 08:55