Factors Influencing the Purchase of Security Software for
Mobile Devices - Case Study

J 2017

Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study

ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ, Mike JUST and Martin UKROP

Basic information

Original name

Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study

Authors

ŠŤAVOVÁ, Vlasta (203 Czech Republic, belonging to the institution), Václav MATYÁŠ (203 Czech Republic, belonging to the institution), Mike JUST (826 United Kingdom of Great Britain and Northern Ireland) and Martin UKROP (703 Slovakia, belonging to the institution)

Edition

Infocommunications Journal, Scientific Association for Infocommunications, 2017, 2061-2079

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

10201 Computer sciences, information science, bioinformatics

Country of publisher

Hungary

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

RIV identification code

RIV/00216224:14330/17:00096673

Organization unit

Faculty of Informatics

UT WoS

000416539200003

Keywords in English

security software; usable security; user decision; mobile device

Abstract

V originále

We investigated whether we could \textit{nudge} users to purchase a premium version of mobile security software after using a trial version for 2-3 months. Our three interface designs used two persuasion methods: two \textit{decoy} interfaces that attempted to nudge users to purchasing longer duration licenses, and one interface that used \textit{reciprocity} in order to determine the value that people associated with the security software. We had approximately 60,000 participants for our study who completed a questionnaire, and again we had approximately 60,000 who were exposed to proposed variants. There were 12,000 participants who intersected both data samples, from which we also analyzed purchase decision patterns across our wide participant range, including users of English, German, Slovak, and Czech language versions. Our results indicate that factors such as gender, age, home country, and attitudes towards privacy and data sensitivity each had a significant impact on whether or not a premium license was purchased.

Links

MUNI/M/1052/2013, interní kód MU

Name: Experimentální výzkum chování uživatelů ICT v oblasti bezpečnosti perspektivou sociálních věd, práva a informatiky

Investor: Masaryk University, INTERDISCIPLINARY - Interdisciplinary research projects

Citovat

ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ, Mike JUST and Martin UKROP. Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study. Infocommunications Journal. Scientific Association for Infocommunications, 2017, vol. 9, No 1, p. 18-23. ISSN 2061-2079.

@article{1380644,
   author = {Šťavová, Vlasta and Matyáš, Václav and Just, Mike and Ukrop, Martin},
   article_number = {1},
   keywords = {security software; usable security; user decision; mobile device},
   language = {eng},
   issn = {2061-2079},
   journal = {Infocommunications Journal},
   title = {Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study},
   url = {https://www.infocommunications.hu/2017_1},
   volume = {9},
   year = {2017}
}

TY  - JOUR
ID  - 1380644
AU  - Šťavová, Vlasta - Matyáš, Václav - Just, Mike - Ukrop, Martin
PY  - 2017
TI  - Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study
JF  - Infocommunications Journal
VL  - 9
IS  - 1
SP  - 18-23
EP  - 18-23
PB  - Scientific Association for Infocommunications
SN  - 20612079
KW  - security software
KW  - usable security
KW  - user decision
KW  - mobile device
UR  - https://www.infocommunications.hu/2017_1
L2  - https://www.infocommunications.hu/2017_1
N2  - We investigated whether we could \textit{nudge} users to purchase a premium version of mobile security software after using a trial version for 2-3 months. Our three interface designs used two persuasion methods: two \textit{decoy} interfaces that attempted to nudge users to purchasing longer duration licenses, and one interface that used \textit{reciprocity} in order to determine the value that people associated with the security software. We had approximately 60,000 participants for our study who completed a questionnaire, and again we had approximately 60,000 who were exposed to proposed variants. There were 12,000 participants who intersected both data samples, from which we also analyzed purchase decision patterns across our wide participant range, including users of English, German, Slovak, and Czech language versions. Our results indicate that factors such as gender, age, home country, and attitudes towards privacy and data sensitivity each had a significant impact on whether or not a premium license was purchased.
ER  -

ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ, Mike JUST and Martin UKROP. Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study. \textit{Infocommunications Journal}. Scientific Association for Infocommunications, 2017, vol.~9, No~1, p.~18-23. ISSN~2061-2079.

Detailed Information on Publication Record