Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages

MLADENOVIC, Dusan. Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages. Online. In Dana Petranová, PhD.; Ľudmila Čábyová, PhD.; Zuzana Bezáková, PhD. Marketing Identity 2016. 2016. vyd. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius, 2016, s. 393 - 403. ISBN 978-80-8105-841-7.

Základní údaje

• Originální název: Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages
• Název česky: Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages
• Autoři: MLADENOVIC, Dusan (688 Srbsko, garant, domácí).
• Vydání: 2016. vyd. Trnava, Marketing Identity 2016, od s. 393 - 403, 11 s. 2016.
• Nakladatel: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius

Další údaje

• Originální jazyk: angličtina
• Typ výsledku: Stať ve sborníku
• Obor: 50204 Business and management
• Stát vydavatele: Slovensko
• Utajení: není předmětem státního či obchodního tajemství
• Forma vydání: elektronická verze "online"
• WWW: URL
• Kód RIV: RIV/00216224:14560/16:00108730
• Organizační jednotka: Ekonomicko-správní fakulta
• ISBN: 978-80-8105-841-7
• ISSN: 1339-5726
• UT WoS: 000405153400039
• Klíčová slova česky: Destination; Digital nomadism; Figure of merit; Place branding; Place marketing; Value.
• Klíčová slova anglicky: Destination; Digital nomadism; Figure of merit; Place branding; Place marketing; Value.
• Příznaky: Mezinárodní význam, Recenzováno

Anotace

The sole aim of this paper is to find potential relation between the “figures of merit” of electronic devices that eventually might be useful in explaining the desirable characteristics of a place/destination. Desirable from perspective of digital nomads, which they would like to work and live their experience. Digital nomads are people with particular life style: they use to live in a sustainable, cooperative and social network oriented life; for limited period and time, they choose places in line with their particular work needs and with their life style. Digital nomads could be special target for places (e.g. counties, cities etc.) because they represent a form of knowledge and culture openness and could become a relevant driver for the place evolution. Places might want to organize and position themselves to attract this exact segment of individuals. Initial hypothesis is that each digital nomad chooses his destination using this approach and that could be the key to provide the place value to them. This work in progress provides a “figure of merit” formula for places toward the segment of digital nomads. In a next research project, the intention is to test this proposed formula in a live environment with a real nomads directly providing inputs to the equation.