Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages

MLADENOVIC, Dusan. Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages. Online. In Dana Petranová, PhD.; Ľudmila Čábyová, PhD.; Zuzana Bezáková, PhD. Marketing Identity 2016. 2016th ed. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius, 2016, p. 393 - 403. ISBN 978-80-8105-841-7.

Basic information

• Original name: Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages
• Name in Czech: Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages
• Authors: MLADENOVIC, Dusan (688 Serbia, guarantor, belonging to the institution).
• Edition: 2016. vyd. Trnava, Marketing Identity 2016, p. 393 - 403, 11 pp. 2016.
• Publisher: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius

Other information

• Original language: English
• Type of outcome: Proceedings paper
• Field of Study: 50204 Business and management
• Country of publisher: Slovakia
• Confidentiality degree: is not subject to a state or trade secret
• Publication form: electronic version available online
• WWW: URL
• RIV identification code: RIV/00216224:14560/16:00108730
• Organization unit: Faculty of Economics and Administration
• ISBN: 978-80-8105-841-7
• ISSN: 1339-5726
• UT WoS: 000405153400039
• Keywords (in Czech): Destination; Digital nomadism; Figure of merit; Place branding; Place marketing; Value.
• Keywords in English: Destination; Digital nomadism; Figure of merit; Place branding; Place marketing; Value.
• Tags: International impact, Reviewed

Abstract

The sole aim of this paper is to find potential relation between the “figures of merit” of electronic devices that eventually might be useful in explaining the desirable characteristics of a place/destination. Desirable from perspective of digital nomads, which they would like to work and live their experience. Digital nomads are people with particular life style: they use to live in a sustainable, cooperative and social network oriented life; for limited period and time, they choose places in line with their particular work needs and with their life style. Digital nomads could be special target for places (e.g. counties, cities etc.) because they represent a form of knowledge and culture openness and could become a relevant driver for the place evolution. Places might want to organize and position themselves to attract this exact segment of individuals. Initial hypothesis is that each digital nomad chooses his destination using this approach and that could be the key to provide the place value to them. This work in progress provides a “figure of merit” formula for places toward the segment of digital nomads. In a next research project, the intention is to test this proposed formula in a live environment with a real nomads directly providing inputs to the equation.