SKALICKÝ, Roman. The relation between the company financial brand value and the company market value. Online. In Svatopluk Kapounek, Veronika Krůtilová. Conference Proceedings. Brno: Mendel University in Brno, 2017, p. 814-822. ISBN 978-80-7509-499-5.
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Basic information
Original name The relation between the company financial brand value and the company market value
Authors SKALICKÝ, Roman (203 Czech Republic, guarantor, belonging to the institution).
Edition Brno, Conference Proceedings, p. 814-822, 9 pp. 2017.
Publisher Mendel University in Brno
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/00216224:14560/17:00097506
Organization unit Faculty of Economics and Administration
ISBN 978-80-7509-499-5
UT WoS 000427306200084
Keywords in English brand; brand valuation; Granger causality test
Changed by Changed by: Mgr. Daniela Marcollová, učo 111148. Changed: 9/4/2018 11:30.
Abstract
to verify by data on the brand valuations and the company valuations on public markets whether the financial brand valuations contain some information on future company valuations
Links
MUNI/A/0823/2016, interní kód MUName: Behaviorální, znalostní a ekonomické aspekty oceňování a obchodování finančních a jiných aktiv (Acronym: BZEAO)
Investor: Masaryk University, Category A
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