Traditional and Convergent Domestic Audiences : Towards a
Typology of the Transforming Czech Viewership of Films and TV
series

J 2017

Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series

MACEK, Jakub

Basic information

Original name

Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series

Authors

MACEK, Jakub (203 Czech Republic, guarantor, belonging to the institution)

Edition

Iluminace : časopis pro teorii, historii a estetiku filmu, Praha, Národní filmový archív, 2017, 0862-397X

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50800 5.8 Media and communications

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14230/17:00095004

Organization unit

Faculty of Social Studies

Keywords in English

audiences; media convergence; audio-visual content; survey; Czech population

Abstract

V originále

is exploratory study draws upon data from a 2014 survey of the Czech adult population, focusing on di erences between traditional and convergent domestic audiences of lm and TV. Employing statistical methods of hierarchical cluster analysis and multinomial logistic regression, this empiri- cal paper considers traditional and convergent modes of content consumption, various forms of the curation of content, the viewers’ attitudes to content, socio-demographic variables, and culture in general. On this basis, an evidence-based typology of Czech domestic audiences is formulated, sug- gesting four types of lm and TV viewers: traditional passive audiences, traditional engaged audi- ences, convergent passive audiences and convergent engaged audiences. Consequently, the study looks for cultural and socio-demographic predictors of the resulting types of audiences.

Links

GP13-15684P, research and development project

Name: Nová a stará média v každodenním životě: mediální publika v čase proměny mediálních praxí

Investor: Czech Science Foundation, New and old media in everyday life: media audiences at the time of transforming media uses

Citovat

MACEK, Jakub. Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series. Iluminace : časopis pro teorii, historii a estetiku filmu. Praha: Národní filmový archív, 2017, vol. 29, No 2, p. 7-24. ISSN 0862-397X.

@article{1390939,
   author = {Macek, Jakub},
   article_location = {Praha},
   article_number = {2},
   keywords = {audiences; media convergence; audio-visual content; survey; Czech population},
   language = {eng},
   issn = {0862-397X},
   journal = {Iluminace : časopis pro teorii, historii a estetiku filmu},
   title = {Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series},
   volume = {29},
   year = {2017}
}

TY  - JOUR
ID  - 1390939
AU  - Macek, Jakub
PY  - 2017
TI  - Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series
JF  - Iluminace : časopis pro teorii, historii a estetiku filmu
VL  - 29
IS  - 2
SP  - 7-24
EP  - 7-24
PB  - Národní filmový archív
SN  - 0862397X
KW  - audiences
KW  - media convergence
KW  - audio-visual content
KW  - survey
KW  - Czech population
N2  - is exploratory study draws upon data from a 2014 survey of the Czech adult population, focusing on di erences between traditional and convergent domestic audiences of lm and TV. Employing statistical methods of hierarchical cluster analysis and multinomial logistic regression, this empiri- cal paper considers traditional and convergent modes of content consumption, various forms of the curation of content, the viewers’ attitudes to content, socio-demographic variables, and culture in general. On this basis, an evidence-based typology of Czech domestic audiences is formulated, sug- gesting four types of lm and TV viewers: traditional passive audiences, traditional engaged audi- ences, convergent passive audiences and convergent engaged audiences. Consequently, the study looks for cultural and socio-demographic predictors of the resulting types of audiences.
ER  -

MACEK, Jakub. Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series. \textit{Iluminace : časopis pro teorii, historii a estetiku filmu}. Praha: Národní filmový archív, 2017, vol.~29, No~2, p.~7-24. ISSN~0862-397X.

Detailed Information on Publication Record