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@article{1393693,
author = {Bobková, Markéta and Holešinská, Andrea},
article_number = {2},
doi = {http://dx.doi.org/10.21163/GT_2017.122.02},
keywords = {network analysis; tourist card; virtual relationship; tourism destination governance; Czech Republic},
language = {eng},
issn = {1842-5135},
journal = {Geographia Technica},
title = {Networking in a destination from the perspective of virtual relationships and their spatial dimension},
url = {http://technicalgeography.org/index.php/latest-issue-2-2017},
volume = {12},
year = {2017}
}
TY - JOUR
ID - 1393693
AU - Bobková, Markéta - Holešinská, Andrea
PY - 2017
TI - Networking in a destination from the perspective of virtual relationships and their spatial dimension
JF - Geographia Technica
VL - 12
IS - 2
SP - 10-19
EP - 10-19
PB - Cluj University Press
SN - 18425135
KW - network analysis
KW - tourist card
KW - virtual relationship
KW - tourism destination governance
KW - Czech Republic
UR - http://technicalgeography.org/index.php/latest-issue-2-2017
L2 - http://technicalgeography.org/index.php/latest-issue-2-2017
N2 - From the economic-geographical approach point of view, a tourism destination is traditionally regarded as a defined geographical area. However, the destination can be considered as a socio-economic system composed of a variety of entities, with many certain types of links among them. Increasing pressure on the destination competitiveness requires more complex methods for investigating internal links and the description of their structures. Using a network analysis in combination with a spatial perspective could provide relevant results for understanding collaborative relationships. This paper focuses on the network of relations that are established due to the participation in the tourism product – the Olomouc visitor card project. The core of the network analysis lies in the website links among stakeholders who joined the Olomouc visitor card project. The main idea is that these virtual relationships may also reflect a social process. Hence, the paper measures the quantitative network characteristics of tourism destination web space and visualizes the existing network on a map. Finally, the results are discussed in the context of tourism destination governance.
ER -
BOBKOVÁ, Markéta and Andrea HOLEŠINSKÁ. Networking in a destination from the perspective of virtual relationships and their spatial dimension. \textit{Geographia Technica}. Cluj University Press, vol.~12, No~2, p.~10-19. ISSN~1842-5135. doi:10.21163/GT\_{}2017.122.02. 2017.
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