| KRČÁL, Michal a Radoslav ŠKAPA. How Knowledge from Customers Affects Product Design and Process Management: Initial Evidence from Systematic Literature Review. Online. In Lenka Janošová, Ladislava Kuchynková, Martin Cenek. Proceedings of the International Scientific Conference of Business Economics, Management and Marketing. Brno: Masaryk University, 2017, s. 138-148. ISBN 978-80-210-8714-9. |
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@inproceedings{1396139,
author = {Krčál, Michal and Škapa, Radoslav},
address = {Brno},
booktitle = {Proceedings of the International Scientific Conference of Business Economics, Management and Marketing},
editor = {Lenka Janošová, Ladislava Kuchynková, Martin Cenek},
keywords = {customer satisfaction; reverse flows; continuous improvement; literature review},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Brno},
isbn = {978-80-210-8714-9},
pages = {138-148},
publisher = {Masaryk University},
title = {How Knowledge from Customers Affects Product Design and Process Management: Initial Evidence from Systematic Literature Review},
year = {2017}
}
TY - JOUR
ID - 1396139
AU - Krčál, Michal - Škapa, Radoslav
PY - 2017
TI - How Knowledge from Customers Affects Product Design and Process Management: Initial Evidence from Systematic Literature Review
PB - Masaryk University
CY - Brno
SN - 9788021087149
KW - customer satisfaction
KW - reverse flows
KW - continuous improvement
KW - literature review
N2 - The goal of this paper is to report the initial evidence from an ongoing systematic literature review that focuses on the use of knowledge from customers. This article shows how the knowledge from customers affects the intersections of two disciplines: product (re)design and business process management (process optimization). We are using part of the data from a vast ongoing literature review that analyses the content of research articles that investigated how is any form of information or knowledge used for or within product design or business process management. The results of the content analysis show that not much research is focusing on the concept of using knowledge from customers in the two disciplines. Therefore, we are concluding with suggestions and directions for further research.
ER -
KRČÁL, Michal a Radoslav ŠKAPA. How Knowledge from Customers Affects Product Design and Process Management: Initial Evidence from Systematic Literature Review. Online. In Lenka Janošová, Ladislava Kuchynková, Martin Cenek. \textit{Proceedings of the International Scientific Conference of Business Economics, Management and Marketing}. Brno: Masaryk University, 2017, s.~138-148. ISBN~978-80-210-8714-9.
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