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@inproceedings{1396258, author = {Plaváková, Linda and Částek, Ondřej}, address = {Brno}, booktitle = {Proceedings of the International Scientific Conference of Business Economics, Management and Marketing}, editor = {Janošová, L.; Kuchynková, L.; Cenek, M.}, keywords = {fair trade; sociodemographic characteristics; buying behavior; empirical research; Czech Republic}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Brno}, isbn = {978-80-210-8714-9}, pages = {231-248}, publisher = {Masaryk University}, title = {The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying}, url = {https://iscobemm.com/wp-content/uploads/ISCOBEMM-2017-Conference-Proceedings.pdf}, year = {2017} }
TY - JOUR ID - 1396258 AU - Plaváková, Linda - Částek, Ondřej PY - 2017 TI - The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying PB - Masaryk University CY - Brno SN - 9788021087149 KW - fair trade KW - sociodemographic characteristics KW - buying behavior KW - empirical research KW - Czech Republic UR - https://iscobemm.com/wp-content/uploads/ISCOBEMM-2017-Conference-Proceedings.pdf L2 - https://iscobemm.com/wp-content/uploads/ISCOBEMM-2017-Conference-Proceedings.pdf N2 - Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious. ER -
PLAVÁKOVÁ, Linda a Ondřej ČÁSTEK. The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying. In Janošová, L.; Kuchynková, L.; Cenek, M. \textit{Proceedings of the International Scientific Conference of Business Economics, Management and Marketing}. Brno: Masaryk University, 2017, s.~231-248. ISBN~978-80-210-8714-9.
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