Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers

OŠKRDALOVÁ, Gabriela. Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers. In Proceedings of the 14th International scientific conference: European Financial Systems 2017, Part 2. Brno: Masaryk University, 2017, p. 125-134. ISBN 978-80-210-8609-8.

Basic information

• Original name: Internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers
• Authors: OŠKRDALOVÁ, Gabriela (203 Czech Republic, guarantor, belonging to the institution).
• Edition: Brno, Proceedings of the 14th International scientific conference: European Financial Systems 2017, Part 2, p. 125-134, 10 pp. 2017.
• Publisher: Masaryk University

Other information

• Original language: English
• Type of outcome: Proceedings paper
• Field of Study: 50206 Finance
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• Publication form: printed version "print"
• RIV identification code: RIV/00216224:14560/17:00098478
• Organization unit: Faculty of Economics and Administration
• ISBN: 978-80-210-8609-8
• UT WoS: 000418110800015
• Keywords in English: e-commerce; e-shops; internet; internet shopping; internet shopping frequency
• Tags: International impact, Reviewed

Abstract

The internet shopping has been developing not only all over the world but in the Czech Republic too in the last years and it is possible to expect a future expansion. The aim of this paper is to describe the development of the internet shopping in the Czech Republic with the focus on the internet shopping frequency of consumers and introduce and interpret results of own quantitative research focused on knowledge, skills and behaviour in the internet shopping of consumers. On the basis of data gained by the questionnaire research the hypothesis “The internet shopping frequency of a consumer is connected with the literacy in the internet shopping field of a consumer shopping on the internet.“ is verifying with using statistical methods. The aim of this hypothesis is to verify whether and how the internet shopping frequency of a consumer and the literacy in the internet shopping field of a consumer shopping on the internet are related together.