CHALUPOVÁ, Martina and Daniel NĚMEC. Regional Food Labels as a Way to Reposition Mature Products. Online. In Alessio Cavicchi, Cristina Santini. Case Studies in the Traditional Food Sector (A volume in the Consumer Science and Strategic Marketing series). United Kingdom: Woodhead Publishing (an imprint of Elsevier), 2018, p. 305-336. Woodhead Publishing Series in Food Science, Technology and Nutrition. ISBN 978-0-08-101260-4. Available from: https://dx.doi.org/10.1016/B978-0-08-101007-5.00011-7.
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Basic information
Original name Regional Food Labels as a Way to Reposition Mature Products
Authors CHALUPOVÁ, Martina (203 Czech Republic) and Daniel NĚMEC (203 Czech Republic, guarantor, belonging to the institution).
Edition United Kingdom, Case Studies in the Traditional Food Sector (A volume in the Consumer Science and Strategic Marketing series), p. 305-336, 32 pp. Woodhead Publishing Series in Food Science, Technology and Nutrition, 2018.
Publisher Woodhead Publishing (an imprint of Elsevier)
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 50202 Applied Economics, Econometrics
Country of publisher United Kingdom of Great Britain and Northern Ireland
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/00216224:14560/18:00102169
Organization unit Faculty of Economics and Administration
ISBN 978-0-08-101260-4
Doi http://dx.doi.org/10.1016/B978-0-08-101007-5.00011-7
Keywords in English Vysočina region; regional labels; regional products; media analysis; logit model
Tags International impact, Reviewed
Changed by Changed by: Mgr. Daniela Marcollová, učo 111148. Changed: 5/4/2019 08:01.
Abstract
This chapter discusses the use of regional labels as a way to reinvent local food, using data from a longitudinal research study on regional labeling in the Czech region Vysočina. The application and market presence of regional food labeling schemes are quite diverse across Europe; the broad range of food labeling policies within European Union member states reflects distinctions in historical evolution, organization, and development of food industries, as well as different consumer interests, attitudes, and behaviors. Regional labels signal above all authenticity and genuineness, and it is a sign that the product is actually produced in the region denoted by the name of the product. By exploring the application of a series of researches with both quantitative and qualitative designs, this case study examines the ways in which local producers and authorities may have reconstructed their knowledge of the regional food market and use of regional labels.
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