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@book{1403300, author = {PENALOZA (ed.), Lisa and TOULOUSE (ed.), Nil and VISCONTI (ed.), Luca M.}, edition = {1st}, isbn = {978-0-415-60683-7}, publisher = {Routledge}, title = {Marketing Management: A Cultural Perspective}, year = {2017} }
TY - BOOK ID - 1403300 AU - PENALOZA (ed.), Lisa - TOULOUSE (ed.), Nil - VISCONTI (ed.), Luca M. PY - 2017 TI - Marketing Management: A Cultural Perspective PB - Routledge SN - 9780415606837 ER -
PENALOZA (ED.), Lisa and Nil TOULOUSE (ED.). \textit{Marketing Management: A Cultural Perspective}. 1st. Routledge, 2017, 584 pp. ISBN~978-0-415-60683-7.
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