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@book{1403303, author = {ALON, Ilan}, edition = {2nd ed.}, isbn = {978-1-138-80787-7}, publisher = {Routledge}, title = {Global Marketing: Contemporary Theory, Practice, and Cases}, year = {2016} }
TY - BOOK ID - 1403303 AU - ALON, Ilan PY - 2016 TI - Global Marketing: Contemporary Theory, Practice, and Cases PB - Routledge SN - 9781138807877 ER -
ALON, Ilan. \textit{Global Marketing: Contemporary Theory, Practice, and Cases}. 2nd ed. Routledge, 2016, 726 pp. ISBN~978-1-138-80787-7.
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