ALON, Ilan. Global Marketing: Contemporary Theory, Practice, and Cases. 2nd ed. Routledge, 2016, 726 pp. ISBN 978-1-138-80787-7.
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Basic information
Original name Global Marketing: Contemporary Theory, Practice, and Cases
Authors ALON, Ilan.
Edition 2nd ed. 726 pp. 2016.
Publisher Routledge
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
ISBN 978-1-138-80787-7
Changed by Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 19/1/2018 10:28.
PrintDisplayed: 4/6/2024 18:06