Marketing 4.0: Moving from Traditional to Digital
KOTLER, P. Marketing 4.0: Moving from Traditional to Digital. 1st ed. Wiley, 2017, 208 pp. ISBN 978-81-265-6693-8. |
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Basic information | |
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Original name | Marketing 4.0: Moving from Traditional to Digital |
Authors | KOTLER, P. |
Edition | 1st ed. 208 pp. 2017. |
Publisher | Wiley |
Other information | |
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Type of outcome | Book on a specialized topic |
Confidentiality degree | is not subject to a state or trade secret |
ISBN | 978-81-265-6693-8 |
Tags | topvydavatel |
Changed by | Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 19/1/2018 11:44. |
PrintDisplayed: 3/10/2024 13:24