Marketing 4.0: Moving from Traditional to Digital

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2017

Marketing 4.0: Moving from Traditional to Digital

KOTLER, P.

Basic information

Original name

Marketing 4.0: Moving from Traditional to Digital

Authors

KOTLER, P.

Edition

1st ed. 208 pp. 2017

Publisher

Wiley

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

ISBN

978-81-265-6693-8

KOTLER, P. Marketing 4.0: Moving from Traditional to Digital. 1st ed. Wiley, 2017, 208 pp. ISBN 978-81-265-6693-8.

@book{1403322,
   author = {KOTLER, P.},
   edition = {1st ed.},
   isbn = {978-81-265-6693-8},
   publisher = {Wiley},
   title = {Marketing 4.0: Moving from Traditional to Digital},
   year = {2017}
}

TY  - BOOK
ID  - 1403322
AU  - KOTLER, P.
PY  - 2017
TI  - Marketing 4.0: Moving from Traditional to Digital
PB  - Wiley
SN  - 9788126566938
ER  -

KOTLER, P. \textit{Marketing 4.0: Moving from Traditional to Digital}. 1st ed. Wiley, 2017, 208 pp. ISBN~978-81-265-6693-8.

Detailed Information on Publication Record

Marketing 4.0: Moving from Traditional to Digital

Basic information

Original name

Authors

Edition

Publisher

Other information

Type of outcome

Confidentiality degree

ISBN

Tags

Citovat