KOTLER, P. Marketing 4.0: Moving from Traditional to Digital. 1st ed. Wiley, 2017, 208 pp. ISBN 978-81-265-6693-8.
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Basic information
Original name Marketing 4.0: Moving from Traditional to Digital
Authors KOTLER, P.
Edition 1st ed. 208 pp. 2017.
Publisher Wiley
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
ISBN 978-81-265-6693-8
Tags topvydavatel
Changed by Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 19/1/2018 11:44.
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