NOVÁ, Jana. SYSTEM APPROACH TOWARDS THE INNOVATIONS IN SPORT MANAGEMENT. In 2nd International Congress of World Associaciton for Sport Management, Kaunas. 2017. ISBN 978-609-8200-08-9.
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Basic information
Original name SYSTEM APPROACH TOWARDS THE INNOVATIONS IN SPORT MANAGEMENT
Authors NOVÁ, Jana (703 Slovakia, guarantor, belonging to the institution).
Edition 2nd International Congress of World Associaciton for Sport Management, Kaunas, 2017.
Other information
Original language English
Type of outcome Conference abstract
Field of Study 50204 Business and management
Country of publisher Lithuania
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14510/17:00099886
Organization unit Faculty of Sports Studies
ISBN 978-609-8200-08-9
Keywords in English system approach;innovations; sport
Tags rivok
Changed by Changed by: Ing. Jana Nová, PhD., MBA, učo 117299. Changed: 6/2/2018 22:30.
Abstract
For profound analysis of opportunities and limits of innovations in sport management, two most cited sources in terms of the classification of innovations - Oslo Manual (2005) and Doblin Ten types of innovation (1998, 2011) were used. These frameworks allowed us to evaluate the opportunities for not only the product or services innovation but also for many other types of innovation that go beyond sports products. Moreover, they provided us with the opportunity to explore how the specific features of sport and sports products affects the implementation of the different types of innovations and where the limits for innovative thinking are. Limits as well as opportunities set by the specific features of sport were analysed in each type of innovation.
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