Analýza aktérů cestovního ruchu v destinaci
| HOLEŠINSKÁ, Andrea. Analýza aktérů cestovního ruchu v destinaci (The Analysis of Tourism Stakeholders in a Destination). Brno, 2018, 10 pp. Available from: https://dx.doi.org/10.13140/RG.2.2.17541.86248. |
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| Basic information | |
|---|---|
| Original name | Analýza aktérů cestovního ruchu v destinaci |
| Name in Czech | Analýza aktérů cestovního ruchu v destinaci |
| Name (in English) | The Analysis of Tourism Stakeholders in a Destination |
| Authors | HOLEŠINSKÁ, Andrea (203 Czech Republic, guarantor, belonging to the institution). |
| Edition | Brno, 10 pp. 2018. |
| Other information | |
|---|---|
| Original language | Czech |
| Type of outcome | Special-purpose publication |
| Field of Study | 50204 Business and management |
| Country of publisher | Czech Republic |
| Confidentiality degree | is not subject to a state or trade secret |
| RIV identification code | RIV/00216224:14560/18:00102431 |
| Organization unit | Faculty of Economics and Administration |
| Doi | http://dx.doi.org/10.13140/RG.2.2.17541.86248 |
| Keywords (in Czech) | aktéři cestovního ruchu; destinace; analýza; strategie; destinační společnost |
| Keywords in English | tourism stakeholders; destination; analysis; strategy; destination management organization |
| Changed by | Changed by: Ing. Bc. Andrea Holešinská, Ph.D., učo 21026. Changed: 19/3/2018 14:43. |
| Abstract |
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| Prezentace "Analýza aktérů cestovního ruchu v destinaci" byla vytvořena pro potřeby tvorby Obchodní strategie destinační společnosti (DMO). Prezentace zdůrazňuje význam aktérů cestovního ruchu v destinaci a tedy nutnost znalosti jejich potřeb a jejich začlenění do činnosti DMO a v neposlední řadě i nutnost jejich motivace ke spolupráci. |
| Abstract (in English) |
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| The presentation "The Analysis of Tourism Stakeholders in a Destination" was written for the purpose of Business strategy of Destination management organization. The presentation highlights the importance of tourism stakeholders in a destination and the necessity of the knowledge of their needs and interests, and their participation in the DMOs activities, as well as the necessity of tourism stakeholders motivations to cooperation. |
| Links | |
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| MUNI/FR/1377/2016, interní kód MU | Name: Rozvoj manažerských kompetencí u studentů oboru RRCR (Acronym: ROMAKO) |
| Investor: Masaryk University | |
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