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@proceedings{1413956, author = {Gregor, Miloš}, booktitle = {68th PSA Annual International Conference}, keywords = {political consultants, Brexit, Donald Trump, ANO, ethics}, language = {eng}, title = {Moral and Ethical Dilemmas Among Political Consultants: Comparing the Campaigns of Brexit, Donald Trump and the Czech Party ANO}, url = {https://www.psa.ac.uk/conference/psa-annual-international-conference-2018}, year = {2018} }
TY - CONF ID - 1413956 AU - Gregor, Miloš PY - 2018 TI - Moral and Ethical Dilemmas Among Political Consultants: Comparing the Campaigns of Brexit, Donald Trump and the Czech Party ANO KW - political consultants, Brexit, Donald Trump, ANO, ethics UR - https://www.psa.ac.uk/conference/psa-annual-international-conference-2018 N2 - Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications (e.g. Henneberg 2004, Lilleker 2005), but the rise of populism brings new dimensions of criticism. And the aim of this paper is to describe them. My focus will be on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech republic. ER -
GREGOR, Miloš. Moral and Ethical Dilemmas Among Political Consultants: Comparing the Campaigns of Brexit, Donald Trump and the Czech Party ANO. In \textit{68th PSA Annual International Conference}. 2018.
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